Producatoare de otravuri lichide si cu compoenente 100% naturale artificiale Coca-Cola a inregistrat pe primul trimestru al anului in curs o scadere de 10% a profitului net fata de aceeasi perioada a anului trecut, pana la doar 1,35 mld. $.
Cica noi astia, din pietele emergente, sustinem cresterea companiei. Aia din America de Nord s-au mai trezit la realitate si au inceput sa bea chestiuni mai sanatoase, desi poate mai scumpe. :)
Desteapta-te Romane…si du-te mai cumpara-ti portocale din piata, fa-ti sucuri naturale!
(din stirea Wall Street Journal)
Coca-Cola Co.’s first-quarter net income slid 10% on restructuring charges and write-downs as demand in emerging markets couldn’t offset volume declines in North America.
While soda sales and volume have been declining for some time, the recession has added to pressures at beverage companies as consumers cut back on carbonated drinks and other snacks. Such companies have responded by offering more noncarbonated drinks and overhauling their soda-marketing efforts.
North America volume, a key measure for the industry, slipped 2%.
Soda volume globally was flat, while volume for other beverages rose 9%.
Coke posted net income of $1.35 billion, or 58 cents a share, down from $1.5 billion, or 64 cents a share, a year earlier. Excluding charges, earnings fell to 65 cents from 67 cents.
Revenue fell 3% to $7.17 billion, hurt by the stronger dollar.